Make complex easy
A company that makes super high end technology, like assembly lines for electric cars, computer chips or camera lenses, but really isn't focusing on their technology, but on their people. A bright example for many brands out there, and the main reason this 2-film project was super fun to work on. Early on we wanted to focus on the fact that each individual at the company can really use their hobby and passion in their profession work as well, thus the concept for the recruitment film was born. This 'people first approach' also helps the company massively in their relationship with it's clients and partners, the focus of the brand film.