Like a guitarist
It was inspiring to work on this project with brand owner Tom Leezer, who is always pushing himself to create a better experience, something we can relate to. It was also great to meet Zoran, Leezer’s wheel builder who had a way of using his tools that made me think of a guitar player instead of a mechanic. Just amazing.
We also created a photo series for Leezer to go along with the film in the launch campaign.