Brand film

Freedom. That feeling when everything is just right. Passion and craftsmanship, in perfect harmony - that's the core message from bike gear brand Leezer. Tom Leezer only just quit his professional cycling career, but felt he couldn't sit still. Driven by a dream to create high quality garments, hand-build wheels and other cycling gear, he founded his own brand and asked us to help with the imagery. Et voila.

https://www.pedaleur.nl/merk/leezer/

Like a guitarist

It was inspiring to work on this project with brand owner Tom Leezer, who is always pushing himself to create a better experience, something we can relate to. It was also great to meet Zoran, Leezer’s wheel builder who had a way of using his tools that made me think of a guitar player instead of a mechanic. Just amazing.

stills

We also created a photo series for Leezer to go along with the film in the launch campaign.

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