World peace in a box - available for only €10. With this simple yet intriguing concept, creative agency Matise aimed to grab the attention of the public and ultimately find 4000 new members for Amnesty International. In a few short weeks we created a total of nine 60-second films, with cut-downs and teasers for each. The campaign went on to fulfill its goals above expectations. All films in Dutch.
To see the full films and not just the supercut above, please click here. These films were shared on the social channels of the featured artists and of Amnesty International Netherlands, plus paid advertising. Pt. 1 was the release of ‘how-videos’ to generate interest in Wereldvrede but not give away Amnesty’s involvement, then pt. 2 was the release of the ‘why-videos’ that showed the artists’ motivations to collaborate on this project with Amnesty.
Portraits are some of the films I love creating most, because they’re so genuine and real. Every subject is different and requires a different approach, but also inspires me in their own way. To be able to meet with an artist, start a conversation, be allowed to get close and personal, capture their craft and passion and leave with a story gets my heart beating every single time.
